Laura Robertson

Strategic, creative Social Media Director (and podcast host!) with 7+ years of experience leading digital growth for wellness and real estate brands. Proven track record of scaling content teams, launching high-impact influencer programs, and driving engagement across platforms including Instagram, TikTok, and LinkedIn. Passionate about creating content that resonates and delivers real value to target audiences.

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Audience-Centric: My content strategy is driven by curiosity and insight, always aiming to create something that feels relevant and relatable.
Scalable Systems: I build strong foundations by launching new accounts, scaling strategies across markets, and mentoring teams to execute at a high level.
Community-Led: I understand the value of trust and connection, especially through UGC, ambassadors, and thoughtful engagement.
Creative Direction: I lead visually. My shoots, feeds, and video work reflect a strong, cohesive brand voice.
Strategic Execution: I don’t chase every trend. I align social strategy with business goals like conversions, awareness, and lead generation.

My Core Pillars

Over 40 Social accounts launched and scaled
7+ Years of Social Media + Influencer Marketing experience
Managed teams of 10+ content creators across the country

Building Buzz:
How Rambler ATX Built
Trust with Social Media

Development and execution of Rambler's short-form video strategy, with focus on Gen Z engagement, trust-building content, and digital-first leasing success across TikTok, Instagram Reels, and YouTube Shorts.

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Case Studies

Influence and Innovation: The Social Strategy
Behind Moontower’s
Success

Creative direction and execution of Moontower’s lifestyle-driven brand launch, with focus on influencer casting, cinematic content, and a Reels-first strategy that drove organic buzz, 1.3M+ impressions, and full lease-up before opening.

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Viral by Design: How The Best Four Podcast Became a 1M+ View Leasing Strategy

Concept, hosting, and social strategy of the award-winning Best Four podcast, the first student housing podcast created for students, by students, with a focus on authentic storytelling, viral short-form content, and a 1M+ view leasing impact across multiple markets.

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Notable Content

Morgan Wallen Giveaway

Giveaway campaign in Athens, GA to stimulate follower growth. Resulted in 17,000 new followers.

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Athens Restaurant Highlight

In alignment with our “act like an influencer not like a brand” strategy. 300 shares and 200 new followers.

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Rambler Columbus Building Tour

800 clicks to the website. Multiple tours have mentioned this post to on-site staff as the reason they booked.

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The Best Four clip

377k views and 200 saves on TikTok. Anna Grace’s story sparked a conversation around UT Austin housing.

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